Loading…Frustrated on seeing this? The large visible delays in loading a website are really irritating. In this fast paced world, your web visitors don’t want to wait for long for your website to load. A few major causes of latency are discussed here.
As an example of the effects of latency lets look at a few data points :-
Ping a website hosted in India ( say pluggd.in ) and another hosted in US (mobikwik.com)
Pinging www.mobikwik.com [220.127.116.11] with 32 bytes of data:
Reply from 18.104.22.168: bytes=32 time=344ms TTL=50
Pinging pluggd.in [22.214.171.124] with 32 bytes of data:
Reply from 126.96.36.199: bytes=32 time=53ms TTL=49
The huge difference in latency times of both the websites is clearly visible.
Firebug is an extension for Mozilla FireFox, and can also be used to analyze your site’s network activity.
The firebugs output for both the websites could be seen at
See the net effect in being able to throw in 470KBytes of data in 12.72 seconds mostly from India compared to being able to throw 171 KB of data at the browser in 13.74 seconds. Hosted in US no matter how much processing power you throw at something you hit a lower bound for each content element being pulled in 600 ms or more.
The firebug output for a nearly pure everything in India kind of site can be seen here
There are several hosting companies in India which have their servers in USA and thus sites hosted by these get impacted by high latencies. How to determine if your site is in USA or India.
Low latency means faster browsing experience and that’s what every end user wants but also higher page views and greater engagement as shown by Google’s study.