In the fast-paced world of technology and business, collaboration often proves to be the key to success. For companies seeking to expand their reach and enhance their offerings, forming strategic partnerships can open up new avenues of growth and profitability. One such avenue lies in becoming a channel partner, and when it comes to cloud computing in India, E2E Networks stands out as a prime choice.

In the APAC region, India is set to replace China as the country at the forefront of economic growth. India is also strategically positioned to connect APAC to the rest of the world. Catapulting India to become a global powerhouse in both regional and global IT industries, global technology companies are now gravitating toward India. As per a study conducted by Canalys, at 14.2%, India is seeing exponential growth in the number of MSPs in the region. Asia is entering a ‘decade of India’, and as vendors from all over the world wish to have a piece of this success, there will be numerous new avenues and opportunities opening up for channel partners.

Traditionally, partners like resellers or distributors had specific roles in how they engaged with customers. Resellers bought products from manufacturers and sold them to customers, making a profit. Meanwhile, distributors managed the supply chain, connecting manufacturers to customers. However, as technology companies focus more on customer needs and modernizing, partners are expected to take on broader roles with more responsibilities and add more value to the process. Resellers are now called value-added resellers, as they don't just sell products but offer comprehensive packages with additional services and features. Distributors are being replaced by marketplace orchestrators, who can create more opportunities through various channels and quickly expand into new markets. They do this by leveraging industry-specific skills, local knowledge, and strong relationships with customers.

Another study conducted by Canalys, estimated that partner-delivered IT technologies and services would exceed $3.4 trillion in 2023, contributing to more than 70% of the global total addressable IT market.

Now that we have discussed why considering channel partnership is essential, let's dive into why you should partner with E2E networks:

Freedom to choose the partnership model that best suits your company’s needs: You get the freedom to choose between our Sell-to and Sell Through model based on what aligns with your company’s goals. This helps you choose your branding, control your billing and pricing, and helps you maintain ownership of your customers. Get varied perks and benefits depending on your level of partnership.
Expanded Reach and Mutual Growth: Partnering with a reputable company allows you to tap into their existing customer base and network, amplifying your reach and visibility in the market. E2E has 3000+ active customers and a huge network of 150+ channel partners. This not only accelerates revenue growth but also fosters mutual growth and success as both parties work together towards shared goals and objectives. According to a study by Forrester, "Companies with channel partners experience faster revenue growth than those without."
Diversified Offerings, Shared Resources, Risk Mitigation, Lead Generation, and Increased Margin: Teaming up with a complementary business enables you to broaden your range of offerings, provide customers with comprehensive bundled solutions, and share resources, knowledge, and expertise, leading to greater efficiency and innovation. Collaborating with a trusted partner helps mitigate risks, leverages lead generation opportunities, and enhances margins by offering diverse product portfolios.
Lucrative Commission Structure: Earn a generous quarterly commission on all invoicing, helping you with a substantial and consistent income stream.
Marketing Support: Access promotional materials tailored to showcase the power and versatility of the E2E Cloud, enhancing your marketing efforts. Also, organizing co-branding and marketing events is our forte!
Expert Sales Training: Elevate your sales game with comprehensive training sessions on E2E Cloud products, ensuring you can effectively promote and sell our services.
Proven Guidance: Benefit from professional guidance to enhance your lead-closing skills, ensuring a high success rate in converting prospects to satisfied customers.
Cost Efficiency, Time Optimization, and Steady Recurring Revenue: Minimize expenses associated with cloud platform development and implementation while streamlining time-to-market for accelerated revenue generation. Unlock a multitude of opportunities for upselling and cross-selling, maximizing revenue potential and ensuring a consistent stream of recurring revenue through customer engagement.

In addition to these benefits, E2E Networks offers a Channel Partnership Program characterized by flexibility, support, and growth opportunities. Our commitment to providing scalable, accessible, and affordable cloud services and our extensive expertise and customer-centric approach make us the ideal partner for businesses looking to thrive in the digital age.

Ready to maximize your potential through channel partnership with E2E Networks? Sign up now to embark on a journey of mutual growth and success.

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For further inquiries or information, please contact us at channels@e2enetworks.com. Let's elevate our businesses together and pave the way for innovation and prosperity in the digital era.

Gitanjali Pillai

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Synergizing Growth: Partnering with E2E Networks