Welcome to the E2E Cloud brand resource centre. This guide is a resource for designers, vendors, and anyone who is visually representing E2E Cloud - whether online or in print. The totality of the graphic elements, visuals, and words we use to describe the business will enable us to establish and maintain a clear, unified identity.
Our brand is an asset. It is a reflection of who we are and what we value. When properly used, the E2E brand conveys our culture, personality, and values.
The cohesive guidelines are provided to ensure consistency in all of your collateral materials; technical and professional information, resources, services, conferences, and publications that reach professionals, students, prospective members, and organizations.
Core Values
Transparency: We operate with the highest standards of transparency in our relationships with our clients, investors, and team. This commitment has helped us build strong bridges over time.
Autonomy: Our culture is driven by a sense of autonomy and accountability, which enables us to empower our team and create a strong sense of ownership towards our work.
Innovation: Innovation is at the heart of our company culture, which stems from our ambition to stay on the forefront of our domain of business.
Equality: We are an equal-opportunity employer, and our focus is to create an atmosphere of diversity without any bias based on race, caste, creed, gender, or economic background.
Master Brand
Consistency and proper use of the brand builds trust. To ensure a cohesive, overall brand experience, we have created these guidelines that still allow for flexibility within the brands. Following these guidelines continues to strengthen and support our trusted and universally recognized brand.
The Master Brand must be used on all print and screen-based applications (including publications, marketing and promotional materials, PowerPoint presentations, websites, conference and event materials, advertising, plaques, certificates, and promotional giveaways).
We recommend that you refer to this guide whenever you develop communication materials.
Logo Variations and File Formats
The E2E Cloud logo exists in two variations- blue and white.
Using the appropriate file format, color mode, and proper resolution when utilizing the Master Brand or any sub-brand logos in communications ensures the Master Brand is legible and high resolution.
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Color Variations
Color plays an important role in representing the E2E Brand. Use E2E Blue (or process color equivalent) on all corporate-wide communications. In case the logo is not visible, the white alternative is also acceptable. Great care should be taken to ensure sufficient contrast between the E2E Master Brand and the background.
Minimum size
The minimum width for the E2E Master Brand in print and non-screen-based applications is 1 in. (25.4 mm).
For on-screen applications, do not reduce the size below 100 pixels (as provided in the digital art files).
Clear space
The required clear space for the E2E Master Brand is illustrated below. A clear space equal to or greater than “1x” is required on all sides surrounding the E2E Master Brand, so it does not compete with other images, graphics, and text. This measurement “x” is equal to the height of the letters in the E2E Master Brand. Do not place any elements inside this clear space.The clear space of the E2E logo is defined by adding the height of the symbol, which is applied equally around the edges of the logo. This is equal to 68x68 px.
General Guidelines for the use of logo:
- In every use case, the logo should be used in its original colours of blue, black, and white.
- The logo should not be distorted in any form.
- It should not be recreated using another typeface.
- Do not use drop shadow or any other effects on the logo.
- The minimum size while using the logo is 16px.
When to use the E2E Cloud logo
- Partnerships or sponsorships with a formal agreement in place with us.
- PR articles.
- Editorials.
- Books, plays, talk shows, podcasts.
- Print packaging.
- Any marketing or advertising media.
Background Control
When placing the E2E Master Brand on print or screen-based applications, it is important to ensure sufficient contrast between the background and the E2E Master Brand. When placed over an image, it may be necessary to adjust the position of the image or retouch the area to achieve maximum visibility. Below are examples of both high contrast (correct background control) and low contrast (incorrect background control) situations. Also, it is important to ensure there is no white background behind the diamond symbol and to never use the E2E Master Brand as a background, watermark, or wallpaper.
Blue logo with light background
Do not use the white logo with a light background
White logo with dark background
Do not use the blue logo with a dark background
White logo with dark image
Do not use the white logo with a light image
Publications
On slim formats like a folded standard flyer, the length of the E2E Master Brand (“Z”) equals one-third of the width of the flyer. This ratio should be applied to the front cover of slim format multiple-page documents or single-page applications, such as advertisements. The dimensions of the E2E Master Brand should increase or decrease in proportion to the size ratio shown below.
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Online / International formats : common international formats:
On slim formats like a folded standard flyer, the length of the E2E Master Brand (“Z”) equals one-third of the width of the flyer. This ratio should be applied to the front cover of slim format multiple-page documents or single-page applications, such as advertisements. The dimensions of the E2E Master Brand should increase or decrease in proportion to the size ratio shown below.
